A product is designed to reflect its epochal characteristics and aesthetic abilities. The times and aesthetics influence each other. On the one hand, the times restrict aesthetic ability. On the other hand, the improvement of aesthetic ability promotes social progress. And car design is one of the most contemporary cultural products. For more than a century since the birth of the automobile, human science and technology have been rushing forward, and the tides are overlapping or disillusioned. All of this embodies the hard work of countless car inventors, injecting a cold machine into the soul that human beings can communicate with, taking them from The vehicle has gradually become a partner that human beings can’t live without. This alive art mind has grown stronger and again, and it shines again and again. From the evolution of car design that generations of designers participated in, we can clearly see the use of design aesthetics, and rely on humanity’s pursuit of the future until it is beyond the technological innovation of the times. From the history into the reality of the red dust, where will we head?
Going to follow the day and night, the car is more crazy than the times.
Western aesthetics in the 20th century were pluralistic, and the aesthetic schools of the various schools were self-contained. Every morning, the sun shines and wakes up the car designers. It’s the dream of a new night last night.
Regardless of the design concept of the car or the production and consumption of the car, the United States in the 1950s was far ahead of the world. As far as car life is concerned, the United States at this time is really, “the interesting soul is a few hundred pounds”, the kind of shining, the stalwart to Europe has to look up.
Today we talk about the art of car styling, not to mention the dream era of American cars in the 1950s and 1960s. The caudal fin opens the crazy curtain. It is the perfect embodiment of the artistic temperament of car designers, and it is also the most typical representative of American politics, economy and social culture.
After the Second World War, the automobile industry ushered in a booming development, the design changes, the aesthetic power is amazing, and the performance has been greatly improved. It is very close to the contemporary model. Moreover, the charm of car design at that time was enough to make today’s sigh.
In that era of great pursuits, airplanes, aircraft carriers, moon landings, and nuclear power have become the behind-the-scenes inspiration for car design. Boldly conquering the tail fins of the sky and the universe, the nuclear power engine was moved to decorate the body, exaggerating to the turbine inlet of the next second; high-purity red, yellow, blue, black, etc. The glass-and-steel body of 200 color accessories, the large-area chrome-plated decoration is full of American pride; the extra-long, widened, low-profile shape with the streamlined line decoration with different side styles, all show that: America, we are different.
There is a lot of car classics worthy of appreciation for the period of design that has been experiencing large inflation and not too many harsh restrictions on the fuel economy and safety of automobiles.
Bel Air (1957) is regarded as a classic design. The sleek, well-decorated fin-shaped empennage has two jet-like decorations on the front and is highly recognizable. Compared with the contemporary models of the big tail fin article, it looks quiet and dignified.
In the post-modern stage, the “muscle car” shines
In the march of the 20th century, the United States gradually dominated the world automobile industry. In the 1960s, when modern thought and modern aesthetics peaked and modernity turned to post-modern turn, in the fierce competition of peers, General Motors Corporation became not only the world’s largest auto company at the time, but also a leading multinational group. It is also difficult to be shaken.
At the same time, after the recovery in the 1950s, the West German economy entered a golden period of development, and the car consumption of the wealthy West Germans also reached a step. They favored the family car with a four-cylinder four-stroke engine. From the very beginning, the imitation of Europe and the United States, and the popularization of domestically produced cars, Japan has officially entered the automobile society.
In the era of rapid changes, the inventions of a few years ago were quickly marked by the times. Mini skirts, thick bangs, hot pants, boots, American college students in the 1960s put on the popular indicators of that era, the social air is full of emotions that want to “send wild”, refuse to be rigid, have a car with a specific spirit It has become fashionable.
“Designer, come hard.” The Muscle Car was popular in the United States, and it was at that time that Malibu was born. It was a high-end model of the Chevrolet Chevelle. Chevelle is known for its large-displacement naturally aspirated engine, rear-wheel drive and pure vintage body. It is the epitome of the American car culture with full blood and pure man.
Malibu’s name comes from Malibu Beach, a California tourist destination. At the moment of its name, Chevrolet has already thought about the role to be given. It is a metaphor for the beautiful and free life that Malibu yearns for, and it is brought to the world through this car. The sales performance is a perfect testimony to its popularity among young Americans: 200,000 units were sold in the first year of the market and won the annual model.
Street competition and environmental worries
In the 1970s, the color of automobile design tends to be rich and varied, such as red, white, blue, silver ash, and camel gray. However, since entering the “dark age” of automobiles, the carnival party of internal combustion engines that never considered fuel consumption and emissions ended up. EPA emissions regulations, reduced particulate emissions, large bumpers, 55 mph legal speed limit, each like a steel knife pierced into the seemingly tough body of the American automotive industry.
On the other hand, automobile social problems such as traffic safety, air pollution, and traffic jams in Japan have gradually emerged. Major auto dealers have called for advanced and low-risk technology research and development and safety countermeasures. At this time, the German Volkswagen also focused on reducing costs to develop new economic cars.
In the face of opportunities and changes, those who always have their own unique insights are the real “trends” who are at the cutting edge of the times. The typical feature of the second generation of Malibu in 1968 was “handsome”. The creative design of the back-to-back design was so handsome that after a lot of Hollywood film and television dramas, it was always in the limelight. Born in the shadow of the oil crisis, Chevrolet designers also developed small displacement engines.
Reducing muscle changes, the family car is coming, the mainstream of middle and high-end cars
After the first oil crisis, Japan was ranked first in the world in terms of small car development, and Japanese car dealers challenged new technologies. New technologies such as turbines and diesel engines, front-wheel drive and lightweight body bodies appeared. . The launch of Golf (1974 edition) has brought the German public back to life under the oil crisis.
Waiting for no wind and rain, a lifetime of sun. From a time of bitterness, the global automobile brand has been annihilated with its various car models. It is not easy to want to be evergreen, and there are only a handful of people who can enter the classic legendary car hall. In the past 10 years of creation, Malibu is undoubtedly the most shining star. It is still one of the most popular models with good sales volume.
The model line is more rigid and straight, the chassis is greatly improved, and the more masculine third-generation Malibu came out in 1973. The brilliant achievements of the 25-game victory in the NASCAR contest were shocked, and the American car was used to control the throne. The excellent overall performance makes it a favorite of a new generation of muscular men. A total of 1.7 million units were sold in 1973-1977, and now it seems to be a mythical number.
It is worth mentioning that in the Chevrolet third-generation Chevelle, the newly added Laguna replaced the previous Malibu as the name of the top model. The long-awaited Malibu is also about to create a history of its own.
The fourth-generation Malibu, which was launched in 1978, was officially upgraded to an independent car and became the flagship model of Chevrolet. Foreseeing the arrival of the family sedan era, the design road of the four-door sedan was completely pushed to the mass market. After several generations of change, Malibu’s unique style and the essence of advocating control have never changed.
It can carry more people’s laughter, face the sea and the sun, taste warm and reunion. Leverage the retreat of muscle aesthetics to create the beach life that Malibu truly yearns for. Its appearance has changed the mainstream development trend of mid- to high-class cars, and it has become a classic model that later generations are emulating. It is worth remembering that the fourth generation of Malibu is also the last rear platform model in the family.
American coupe pedigree continues, the endorsement of the spirit of victory
In the 1990s, the world situation was turbulent, and the Japanese cars under the economic bubble fell into a period of painful depression and passively entered the era of low fuel consumption. During this period, Japanese cars began to establish three characteristics: environmental protection, fuel economy, and recycling. The introduction of alternative energy new vehicles has heralded the coming of environmental protection themes.
After nearly 10 years of the savings and loan crisis, inspirational movies have been popular in the United States. “Shawshank Redemption”, “Forrest Gump” and “Brave Heart” are all popular films of this period. Culture is a reflection of social life. The film profoundly expresses the national spirit and political connotation of the United States. It interprets the importance of freedom and courage to people. It is hard-working and respectful of the American grassroots spirit of individual struggle. It is widely accepted by the audience and conveys its own personality. At the same time, it emphasizes the importance of the family and evokes the yearning and return to a better life. With the resurgence of national confidence, people realize that lofty and beautiful ideals can not only be boldly pursued, but also can be experienced personally.
Not satisfied with the past and not obsessed with the status quo, determined to persevere to create a better future – with the rise of the American spirit in this period, after 19 years of silence, the Malibu car finally returned to the river in 1997. The fifth generation of Malibu’s personality is a mixture of the mainstream character of American society, independent, optimistic, self-confident, pioneering and innovative. The design style of home style means deep life and people’s hearts.
In addition to the stylish streamlined appearance, this generation of models is built with a new front-wheel drive platform, with the perfect balance of control and comfort, and a friendly price, capturing consumers’ hearts, defeating Japanese cars and winning the annual Motor Trend magazine. Become the endorsement of American cars.
Family design, inheriting classic aesthetic talent
In the millennium, greenhouse gas carbon dioxide has become a key word in the world, and the rectification of heavy industry is the first to bear the brunt, and the auto industry can’t escape. In response to this situation, Germany adopted a solution to the main diesel vehicle to meet the emission regulations one-sidedly, and clean energy vehicles were welcomed in Japan. The depressed market is forcing the international mainstream car dealers to appeal to young people.
In order to better adapt to the trend of low-carbon and environmental protection, after the evolution of the first five generations of models, the sixth generation of Malibu, which focused on the new design, met with the public in 2004.
With the continuous development of the body design, the masterpiece of the GM global advanced platform Epsilon front platform technology, this generation for the first time appeared the upper and lower split grid design, and gradually evolved into the Chevrolet family front face features. The sixth generation of Malibu did not unexpectedly gain excellent market recognition, ranking first in the same class in the J.D. Power evaluation and the new car quality survey.
The American tough guy who is stunned by the juvenile
In the past few years, the Japanese car was attacked in the North, and the seventh-generation Malibu, which was upgraded in all directions and greatly upgraded, was returned to the battlefield. From the cheap route to the high-quality, high-tech direction, one turned into a quality idol that conforms to the trend of the times and breaks through the trend. In 2008, it broke into the market and quickly became one of the most watched car brands in its class. The innovations made the seventh generation of Malibu more than 40 heavyweight American industrial awards.
From the most authentic American muscle car to today’s global strategic model, the evolutionary history of half a century, and the transformation of Malibu’s genes, has been sold to this day. After 80s and 90s, it gradually became the mainstay of society. After 00, it will become an adult. With its excellent insight into new human beings, Malibu has increasingly reflected the dual characteristics of “fashionable men + muscle tough guys” sought after by young people.
In 2012, the eighth generation of Mai Rui Bao boarded China, which was the 100th anniversary of the Chevrolet brand. Different from the Japanese car, which pays attention to comfort and fuel economy, and the German car pays attention to steady driving, the eighth generation Mai Rui Bao is called the masterpiece of the three generations. Details such as the waistline highlight the return of muscle culture, making it a car for young athletes. The beauty of the power of the luxury sports car Corvette and the legendary sports car Comalo is close at hand.
In 2015, the new Mai Rui Bao upgraded 24 technological innovations based on the 8th generation Mai Rui Bao, and raised the “integration of driving and driving” to a new height. It once again ushered in a legendary record, and the global sales exceeded 10 million.
Modern design pioneer, open time and space aesthetic dialogue
This is an era of looking at the face, the value of justice is justice. Young car users are becoming more and more individual, and the reason for paying the bill may be just a beautiful side. The value of the face has formed the hard power of a car.
In 2016, Mai Rui Bao XL was built based on the ninth generation of Malibu models overseas, making Chevrolet a new generation of high-end flagship sedan. XL is the abbreviation of Cross Limits, which means beyond the imagination and breaking through the limits. XL also means “XL”, but the lengthening of the car is not all of it.
In Hegel’s aesthetics, beauty is a perceptual manifestation of reason. If the shape and function of the car is a set of “dramatic conflicts” that cannot be combined, when the classic soul encounters modern inspiration, when the aesthetics of design meets human-machine considerations, Mai Rui Bao XL perfectly breaks the common sense boundary and looks at “good” The play was staged. The beauty of quality is reflected in the streamlined sideways, and it is also hidden in every figure that breaks through imagination. When the young post-85 designer Jaymer Starbody returned to the California vacation paradise Malibu Beach, the waves, the beach, the bikini… Later we saw the three waves on the side of the Mai Rui Bao XL car, and understood his obsession. The sports car-class large-slip C-pillars have a large dip angle to express the aerodynamic aesthetics, and the unique sculpture surface design adds a rhythmic beauty.
Mai Rui Bao XL: Technology boundaries? nonexistent
Lightweight and safe have long been a contradictory concept, especially in the Mai Rui Bao XL, but the best interpretation of American security. Under the premise that the safety standards are not relaxed, the weight drops to 1415kg. It is enviable to think about losing the weight of two adults (120kg).
The vehicle is 4,493*1,854*1,470 mm in size, lowered by 4 mm, and finished with a wider, flatter, slender and low-profile dynamic shape. Meet the dynamic needs of more young people for cars without sacrificing interior space. The main and the second drivers fully satisfy the ergonomics, and the welfare of the rear seat passengers does not fall: double cup holder design, dual USB interface, 12V power interface, low 5CM rear floor, 5° opening angle and top concave design The details are controlled to burst.
Once inside the car, it is as quiet as the deep sea; open the sound, BOSE outstanding sound quality and let you stay in the theater; familiar old friend An Jixing brings a new 4G Wi-Fi experience, 7 units can be connected to 700 high-speed Internet access within 700 square meters; The strength of the security system defensive Mai Rui Bao XL US Department of strong security reputation.
Let remote start, keyless entry and support for Apple CarPlay’s central control system, try to transform your car habits. In the hottest and coldest months of the year, start the car leisurely before departure, let the air conditioner work in advance, and feel comfortable on board. The configuration is not the more piled up the better, the everyday is not practical, only you know.
If performance is the life of a car, design aesthetics is the soul of a car. Who will not be attracted to a good soul? Looking back on the past, the iterative design of automobile design conforms to the trend of the times, and it is also breaking through the trend. Its shape, color and texture follow the rules of aesthetics, and the heartbeat is not unreasonable. The consumption upgrade is destined to be an aesthetic upgrade, as is the automotive sector. The combination of aesthetics and technology sets a new dimension for the future of the car.